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OUR STRATEGY
The foundation of our strategy is disciplined diversification.
We operate in different geographies, with a broad, relevant savings and wealth management product range. We believe this business model has an inbuilt resilience to market downturns and places us well to take advantage of the opportunities created as markets change.
Our aim is to grow the scale of our businesses internationally, but not at any cost. We have a disciplined approach to expansion and will move only into markets which meet our investment and risk criteria and where we believe there is the potential for us to grow profitably. For Old Mutual these fall into three categories:
We have a high market share delivering high cash returns in these markets - which include southern Africa and Sweden - supported by a strong brand. Our focus here is to consolidate this market share by enhancing our product range and increasing customer satisfaction and loyalty.
We have a strong position and an increasing share in either a growing or static market in these areas, which include the USA, UK and Continental Europe. Their contribution to our business is growing rapidly. Our aim here is to continue increasing our market share through the development of innovative products and services and by differentiating our brand.
These smaller, high-growth markets - which include typically under-served selected areas of the Asia Pacific region and Latin America - are at a relatively early stage of development, but growing rapidly. Currently they make but a small contribution to returns, but we aim to capitalise on their rapid growth by building brand awareness and introducing relevant world-class products and services from the more mature parts of our business.
