Maserame is the Corporate Affairs Director of the company. She joined the Group in 2020 following 25 years of experience in the FMCG industry, including more than 18 years at Coca-Cola in various roles across sub-Sahara Africa. In her most recent role she served as their Director of Public Affairs, Communication and Sustainability for Southern and East Africa. In this role she was accountable for developing risk mitigation and sustainability strategies, and driving corporate reputation. Previous executive positions at Coca-Cola include that of Central Africa Franchise General Manager and Marketing Director for West, East and Central Africa. Before joining Coca-Cola she was Group Managing Director of FCB Advertising and Communications.
Qualifications: BSocSc and Postgrad Diploma in Human Resources Management (University of Cape Town), MBA (University of West London), Executive Leadership Program (Harvard)