Old Mutual CEO advocates shared value strategic approach to doing business at 2020 Beyond Borders Africa E-Summit


For more than 3 years Old Mutual Limited has underscored its commitment to Responsible Business at the Annual Africa Shared Value Summits by calling for the widespread strategic implementation of the Shared Value business model, or profit with a purpose, across the African continent.

As a signatory to the United Nations-backed Global Compact, Old Mutual’s Responsible Business framework specifically advocates for responsible investing, responsible environmental management and responsible behaviour towards customers, employees and communities.

“Old Mutual’s commitment to creating Shared Value is embodied in our Responsible Business approach which seeks to align our operational business goals with the broader challenge of finding solutions to society’s challenges,” said Khanyi Chaba, Head of Responsible Business. “It is simply not sustainable for businesses to focus solely on commercial success and profitability. Sustainable business requires the seamless integration of social and environmental objectives into one’s business strategies to ensure long-term sustainability and value creation.”

Shared Value invites businesses to rethink their relationship with society by integrating the concepts of inclusive growth, equality, impactful investing, social justice, care for the environment and sustainable capitalism into the profit-driven model in order to ensure its long-term survival and sustainability. The Shared Value philosophy was first introduced in a 2011 Harvard Business Review article, co-authored by Mark Kramer [who will speak at this year’s Shared Value Summit], which highlighted the interdependence between social progress and business growth. The concept has since grown into a worldwide movement that seeks to propel the socioeconomic role of business to the center of its strategic thinking.

“Business can no longer be a passive observer to the multitude of socioeconomic and environmental challenges that beset the world,” said Chaba. “Its long-term sustainability and growth depend upon its ability to embrace the concept of profit with a purpose by becoming an active participant in bringing about positive social change.”

During its 174-year history Old Mutual has built a strong reputation for operating as a diligent Responsible Business with bold and mutually beneficial, value-adding strategies. The company’s decision to move its primary listing from London to the Johannesburg Stock Exchange (JSE) in 2018 not only signalled a return to its African roots but was also a major step towards facilitating more inclusive economic growth and sustainability in Africa.

As a responsible custodian of client savings and an advocate for more socially inclusive, low-carbon and resource-efficient economic growth, Old Mutual has the ability to materially impact the African economy through its day-to-day business activities. As part of this drive for more inclusive, sustainable economic growth Old Mutual has already directed more than $8 billion (R120 billion) towards driving shared value on the African continent.

“Our role as a responsible custodian of our clients’ savings also enables us to deploy funds into strategic investments that not only deliver returns for our investors but also help fuel the economy by delivering critical infrastructure such as schools, housing and more,” said Chaba. “Of course that comes with a great responsibility to ensure that our investment decisions also incorporate environmental, social and governance (ESG) considerations. Not only is this the right thing to do, but it also makes good investment sense, which is precisely what Shared Value is all about.”

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