Financial education is a subject very close to Old Mutual’s heart, and we’re constantly looking for great ways to empower people with financial knowledge. These initiatives take various forms, such as the face-to-face workshops we hold across the country – last year alone, we connected in this way with over 100 000 people from a wide range of organisations (eg, corporates, youth and rural communities).
In August last year we hosted 100 women earning under R15 000 a month at an event where successful female businesswoman and entrepreneurs talked to them about money management. And in the same month we held the #OMGWAP rap competition, run across social-media platforms, which invited students to compose a rap song with a ‘responsible investment’ theme. Sixty students from 14 universities around the country participated by the posting their video clips and tagging their friends on the Old Mutual On the Money Facebook page. Each university hosted a mini ‘rap singing competition’ event, and three finalists were chosen, with the winner voted for by students via Twitter poll. The initiative, which reached about 8 600 students, was live streamed across 22 universities, and it attracted about 33 000 followers to Old Media’s various social-media platforms.